Speck Products Sees iPod Effect Emerging in Satellite Radio Device and Cell Phone Market
The iPod phenomenon has transformed the retail market for accessories and cases from a low volume, low margin business, to one that’s thriving. The average consumer once spent 10% or less for a device case, but today’s iPod owner invests $100 or more on fashionable accessories. The iPod effect is emerging in the satellite radio and cellular device market, with consumers who acquire expensive,
Published on: Thu, May. 04, 2006
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