Building Brand EQuity

SALT Branding, a full-service branding, design and communications company that builds leading brands, recently teamed with EMBARQ, the local telecom spin-off from Sprint Nextel to create the new name, brand platform and Visual Language design system for its local telecom spin-off, EMBARQ(TM), which launched publicly May 17th on the NYSE under the stock symbol EQ. The new name, ’The Jet’ logo and