Sidewinder brand takes a back seat
Secure Computing revamps logo, too. After the Linksys company name change that never happened, Secure Computing has plumped for the second-best option. The company has announced plans to rebrand most of its product line.
From 17 March, its Sidewinder firewall will become ‘Secure Firewall (Sidewinder)’, IronMail will become ‘Secure Mail (IronMail)’, Webwasher will become ‘Secure Web (Webwasher)’, and SafeWord will remain plain ‘SafeWord’.
The company has also overhauled its previously text-based corporate logo, opting for a snazzier design with a wave image and the word ‘secure’ in large text. The word 'computing' is now barely visible.
'We recognised that the unrelated corporate brand and product names could be confusing, and therefore we are renaming our product categories to present a clear, concise set of integrated solutions that work together with the 'Secure' brand,' said an announcement to customers this week.
Published on: Sun, Mar. 16, 2008
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