Bates 141 unveils new logo to reflect integrated entity
Bates 141, the merger between BatesAsia and 141 Worldwide, has unveiled a new logo in line with its vision of change.
'Our refreshed brand represents the integration of Bates and 141 into one company with one vision with an integrated end-to-end offering focused on changing mindsets and changing behaviour,' said Bates 141 chief executive officer Digby Richards in a recent statement.
Designed by Mumbai-based design company Umbrella, the new brand identity retained BatesAsia’s iconic pumpkin hue but dropped the rice symbol and the 'Asia' tag in favour of a classic contemporary typeface logo.
Published on: Tue, May. 06, 2008
Bookmark this news item:
Advertisement(s)
Disclaimer: The information presented and
opinions expressed on this site are of the authors
and may or may not represent
the views of Design News Next and/or its editors.
The Point Network »
Copyright 2008 Design News Next. All Rights Reserved.
Design News and Articles