Revealing new Starbucks mermaid logo gets mixed reviews

Starbucks Corp. has a new more revealing logo of its trademark mermaid. The logo -- which offers a more revealing look at the coffee chain's mermaid symbol and goes with brown instead of green as its color -- is getting mixed reviews from marketing and public relations experts.

The logo features a bare-chested mermaid with her tail fin split in half. The previous green logo showed less of the mermaid.

A Christian group in San Diego called The Resistance is offended by the new logo and wants consumers to boycott or complain to the the Seattle-based coffee house

Published on: Thu, May. 15, 2008

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