New York/UK Design Firm Reveal Branding Secrets in New Book by Leslie Cabarga

What makes a successful logo? Maxi-media design firm theMechanism was honored to have three logos featured in the latest book by author and graphic designer, Leslie Cabarga. "The Secret Life of Logos: Behind the Scenes With Top Designers" showcases a spectrum of logos (including rejected versions of each logo) allowing readers to determine what leads to a successful design. Featuring hundreds of …