From the Bottom Up: The Rise of Web Standards

It’s hard to remember what the Web was like in 1995, when Jeffrey Zeldman designed his first site. However, suffice it to say that in those days ’WWW’ might as well have stood for the Wild West Web — there were no rules and no best practices. In a way, it was a time of great experimentation, but Zeldman soon came to see the flip side: The chaos was leading to user frustration.