Popeyes' logo getting a makeover

AFC Enterprises Inc. will spice up its Popeyes restaurants with a new logo, new menu items and a new branding/advertising campaign that begins Monday.

Austin, Texas-based Pentagram Design has created a new logo for Popeyes that retains Popeyes’ well-known ’dancing letters’ but updates them with a more contemporary look and feel. A circle crest containing a ’P’ icon and a fleur de lis gives a nod to the brand’s Louisiana heritage. The color choices — red and orange — echo the original design of the restaurants and suggest the characteristic Louisiana seasonings that many Popeyes products are slowly marinated for up to 12 hours.