Payless Wants More From New Logo

NEW YORK -- Footwear retailer Payless ShoeSource is launching a new logo, the first redesign of its corporate icon in 20 years. The new design, via Desgrippes Gobé, New York, aims to leverage the company's heritage and communicates a "new and improved" Payless, the company said in a statement.

Published on: Tue, Jul. 04, 2006

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