Olympian effort brings logo to life

To hear Jamie Koval tell it, there wasn't a moment's hesitation when the Chicago 2016 Committee approached VSA Partners to ask if the local brand identity and design firm would create an Olympic logo that -- upon its unveiling -- would immediately become the highly visible symbol of the city's effort to land the Summer Games a decade from now.

Published on: Sat, Oct. 21, 2006

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