GM Europe drops individual ID for separate brands

GENERAL MOTORS Europe and its retailers, including UK Vauxhall dealers, are to spend EUR 400m between now and 2009 on a new dealer corporate identity. The new exterior signage, featuring blue transparent glass combines the Saab, Opel/Vauxhall and Chevrolet brands in one coordinated look.

Published on: Tue, Oct. 31, 2006

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