It is the digital age and nobody knows it better than consumers. Every way you turn you find people on cell phones or online, researching and buying the latest and greatest thing. A website is no longer a nicety, it is a necessity. Hotel website design is swiftly becoming a market of its own, as the public is hitting the internet to find only the best of everything.
If you turn on the television or radio, you will be bombarded with ads from Internet websites promising to find the cheapest rate on everything. As the public is becoming aware of the availability of the Internet to access any information they want, so too are they flocking to the Internet to check their destinations before they arrive there. Gone are the days of a traveler jumping in the car and stopping in the evening at the first motel they can find. Now a days hotel guests want to see everything up front, from the rooms to the outside of the building, all of it affects how a consumer decides which room in which hotel to rent.
A hotel that does not have a website now may as well be invisible. Consumers are fussier than they have ever been, and, to many, not having a website shows a lack of popularity or professionalism. As the youth of today grows, this opinion will only become more noticeable. Having a hotel website design may become necessary simply to survive the cut-throat industry.
For hotels that have website designs, you might want to look and see exactly how appealing and easy to navigate your design is. Consumers are looking for a seamless, recurring design that is easy to navigate and is appealing to the eye. In a case study we did, we found that simply by redesigning an out-dated site, the hotel was able to generate the same amount of page views that they had had in an entire year in only ten weeks after the site was re-launched.
An important part of hotel web design is being able to work comfortably with your designer. If the designer does not understand what you are looking for, the website may not appeal to you or your clients. The ability to tell them what you need, and to allow them some room for creativity, will allow for a website that not only promotes your hotel, but makes a lasting impression on all of its viewers.
It is important to make the content of a design interesting, and a good web designer will make that happen. If the content is boring, the consumer will click right out of it. If there is too much going on, the potential guest will not be able to understand what they have read. Getting clear, concise content is a crucial step in hotel web design, as is good graphics. As high-speed is becoming more accessible, people are able to load things faster and faster. It is important to not fill the site with junk graphics, but to present your hotel appealingly, tempting all who visit the site to take the next step and visit your hotel.
As the world moves faster and faster, it is becoming more and more important to have not only a good hotel website design, but a great hotel website design. Just as in the old days when hawkers used to pull the crowd off the street into the tent to see incredible sites, so too do you want your hotel website to pull the potential customers off of their computers and into your business.