There is a lot of talk these days with regard to proper development practices
and accessible web design. If you don’t think any of this applies to you or your
website, you probably don’t understand exactly what this is all about. Web
Accessibility refers to the practice of creating websites that will be usable
for people of any ability or disability. Many things come into play when
accounting for a person’s eye sight, mobility, auditory and logic skills.

Too many web development companies overlook the importance of coding a website
in meaningful HTML. Utilities for blind users, such as text-to-speech software,
make use of alternate text for images and properly named links. Another downside
to overlooking proper HTML lies with the robots search engines send out to read
your website. These computers that browse the internet by themselves can learn a
lot more about your website, and get a lot deeper into your site when they
aren’t confused by poor coding practices.

Many people have difficulty controlling a mouse with precision, and can become
frustrated while attempting to select a small link. Web designers need to allow
for enlargeable text sizes and create larger clickable areas whenever possible.
Links should always be styled and colored different than body text so that even
color blind users can quickly locate the links on any web page. Pages can even
be coded in a fashion that allows them to be navigated without a mouse or
keyboard should your audience be likely to require this.

No website should ever rely solely on a video or audio component to convey
information. Problems here extend farther than those who are hard of hearing or
have poor eyesight. You are relying on certain hardware and or software to be
installed on the visitor’s computer. If a user has no speakers, or if they are
turned off, they could miss your important message or even be annoyed if they
were listening to something else. Visitors are valuable and you should never do
anything to encourage them to leave your site quickly.

Aside from looking tacky, flashing effects are to be avoided to ensure those
sensitive to seizures are not at risk. Content is both more effective and better
understood by those with developmental and learning disabilities when it is
written in plain text.

The Web Accessibility Initiative

The WAI started in 1999 by the World Wide Web Consortium and is viewed as the
standard set of guidelines for creating accessible websites. Although there has
been some criticism of their guidelines they have been working since 2003 to
release the second edition of accessibility standards which will be much more
technology-neutral. This will leave more room for interpretation and

The guide goes into great depth on how to create accessible web content and
includes a checkpoint summary by topic and priority. They discuss important
issues and provide design solutions for a number of scenarios that cause

The Future of Accessibility

We are at a point now where there is no doubt accessibility is important, in
fact it is already a legal requirement in certain countries. Try searching
Google for anything along the lines of ’web accessibility’ and you’ll see the
vast amounts of information available. There’s still a lot of work to be done,
but we’ve come a long way over the last few years.

With more and more websites being populated with user generated content, a
simple set of guidelines for web designers is becoming less useful. It is
impossible to monitor this content for accessibility as it is being created at
such a rapid rate. We are also seeing new assistive technologies that support
elements like JavaScript, PDF’s and Flash which will create many new options for
websites that remain fully accessible.

Written by Sean Doering, Creative Director of the Toronto web design company
LinxSmart. They can be found at