Inspired by the falcon, a traditional symbol of the UAE, the logo heralds an exciting new period for the award-winning tournament which late last year signed a multi-million dollar, three year agreement with Barclays.
Set on a crisp white background, the dominant appearance of the tennis ball has been enhanced with stylish fonts, vivid colours and conspicuous design which has been further refined by the subtle use of the falcon. The result is a contemporary logo that is reflective of tradition yet portrays modernity, energy and the international stature of the event.