New York, NY – Graphic Advance (http://www.graphicadvance.com/), the award-winning NYC graphic design studio, announced today its inclusion into American Corporate Identity’s (ACI) National Design Competition. Awarded mentions for complete branding and logo design packages, this award marks the metropolitan advertising boutique’s fourth year of garnering notice from this highly prestigious showcase, known for promoting the very best in the corporate identity business.
With four of its brands winning this year’s competition and appearing in the corresponding book, Graphic Advance not only takes its place among the upper echelon of full-service NYC design firms but also gives its winning brands the prestige and exposure they deserve.
"At Graphic Advance, we pride ourselves on making every client look like a fortune 500 company, regardless of whether they’re a public or private entity," says Creative Director Aviad Stark. "This is why our track record is so impeccable. Our own brand is only as volatile as the brands in our portfolio–so we take every project as a serious commitment to the creative process as a whole."
"As a young company, our external image is critical," says David Dingott of Sword Diagnostics, a leading biotech company responsible for creating food-borne pathogen detection technology. "We need to give our potential customers, partners and investors the sense that we are professional and established, and Graphic Advance is a great partner that gives us the edge we need to thrive."
A fast-growing design firm with offices in New York City and New Jersey, Graphic Advance is gaining traction in the industry and increasing the breadth of its services to include marketing and full-service branding, from basic logo design and copywriting to internet marketing and search engine optimization services.
By increasing its service capabilities, Graphic Advance seeks to provide robust and well-rounded agency packages for today’s most dynamic brands in industries spanning the full corporate gamut–from cosmetics and fashion to biotech and green development.
Known for their intense commitment to the brands that support them, Graphic Advance provides world-class creative work along with the close personal attention much desired by executives looking for sales-based marketing strategies.
"There is no shortage of people who call themselves designers, but I have discovered only a small percentage of them are true professionals," says Jim Stratton, Marketing Guru and President of Zap Innovations. "We have used Graphic Advance for many projects over the last several years and our design investments have always paid off."
Fired up by the new award, Graphic Advance is approaching 2008 with high hopes for helping today’s businesses achieve their true marketing potential, which, to Stark, also includes their bottom line.
"Too many corporate agencies push their work down the advertising food chain, which means high end clients are handed off to junior creatives. This results in major accounts being handled by inexperienced twentysomethings who spin out high RPM ads without a cohesive branding concept or a sales-based ideology," says Stark. "To them each clip is just a chance at a better job. Graphic Advance cares about its clients, offering a hip, high-end look teamed with proven web and marketing strategies that work for the client–not just our portfolio."