Aaron Murphy, Vice President of CMA, said “CMA has been known as a cutting-edge manufacturer and supplier. As we energize our marketing and manufacturing to position ourselves as a Tier 2 supplier, the perception of our image must match.”
The new, contemporary CMA logo unveils an evolution – something that has been happening behind the scenes for several years – into a company that is not just a tire manufacturer, but a full-service business solutions provider.
In addition, the Double Coin logo has been revised to equate the rich heritage the brand has enjoyed in North America and abroad. The new logo and tagline are the result of Double Coin ’s new brand mission:
Double Coin believes that in a world of shrinking margins and rising costs, value has never been more precious. That ’s why we’re committed to bringing exceptional value to pros who understand that making good business choices isn’t a compromise. It’s just good business."