Get ready for the Pepsi Globe at Xanadu in November. Xanadu officials announced Thursday that the soft-drink maker will attach its corporate logo to a 287-foot-tall observation wheel that will offer views of the Manhattan skyline.

The Ferris wheel cousin ’will be as recognizable and visible a symbol as St. Louis’ Gateway Arch, Seattle’s Space Needle or the London Eye,’ according to the developer of the $2 billion retail and entertainment project.