Starbucks Corp. has a new more revealing logo of its trademark mermaid. The logo — which offers a more revealing look at the coffee chain’s mermaid symbol and goes with brown instead of green as its color — is getting mixed reviews from marketing and public relations experts.
The logo features a bare-chested mermaid with her tail fin split in half. The previous green logo showed less of the mermaid.
A Christian group in San Diego called The Resistance is offended by the new logo and wants consumers to boycott or complain to the the Seattle-based coffee house