John McWade, of Before and After Magazine, discusses the need for businesses to have a logo in the video below. He also reviews a pet shop logo created by one of the magazine’s subscribers and gives tips on how to improve it.

BA magazine was started by John McWade in 1990 which is doing a stellar job of taking graphic design to the masses and introduces them the essentials of design, and teaches and inspires them to create art on their own.